Yes, Johnny, The Yellow Pages Do Still Exist

Steve Hall

May. 29, 2007
1 min read

Though it’s hard to believe, people, apparently, still use the yellow pages. Or at least yellow pages publishers would certainly like people to.Or maybe it’s just an Israeli thing. Young & Rubicam Israel sends us these outdoor boards which continue the endless creative twists that yellow pages categories offer for fodder. From circumcision to couples therapy, this campaign still finds humor in a decidedly boring category. See all the boards here and a TV spot here.

Steve Hall

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Yes, Johnny, The Yellow Pages Do Still Exist

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Psychology says people who constantly interrupt conversations aren’t rude or self-centered by nature—their brain processes connection as something that has to be seized before it disappears, and that fear usually has a very specific origin

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I’m 38 and I realized last month that I have two hundred contacts in my phone and not a single person I could call at 2 AM without feeling like I was being a burden — and that math broke something in me

Global English Editing

Psychology says the reason most people never become who they want to be isn’t lack of discipline or willpower — it’s that they’re still performing for an audience that stopped watching years ago

Global English Editing

Psychology says a woman who has lost her joy doesn’t fall apart loudly—she starts using a specific set of 8 quiet phrases that sound like she’s fine and mean something else entirely

Global English Editing

I’m 37 and I spent six months trying to become more disciplined, more productive, more consistent – and then I realized the version of myself I was chasing was just another way to avoid sitting with who I actually am

Global English Editing

I’m 42 and last week I caught myself saying ‘I’m so lucky’ about something I was clearly unhappy about and that’s when I realized I’ve been using gratitude as a way to gaslight myself for at least fifteen years

Global English Editing