Social media is great, right? It’s fun. It’s social. It’s amusing. But it’s also a serious form of communication and interaction businesses can use to connect with their customers. If that sounds like a line out of a social media conference description, it pretty much is.
Adrants is supporting Business Development Institute’s The Social Consumer B2C Case Studies & Rountables Conference occurring November 12 at the Graduate Center of The City University of NY from 8AM to 1PM.
At the conference you will hear case studies from McDonald’s and its Voice of McDonald’s campaign, Intuit and its iPhone application, Allstate Insurance and its use of blogs, and user-generated content, JetBlue and its ‘social customer service” and Roger Smith Hotel, the New York City mecca for all things social media.
Roundtables will include expanded discussion on the presented case studies as well as additional topics.
If you’re interested in attending, check out the details here.
