Yep, That Would Be a Yardstick.

Steve Hall

May. 20, 2009
1 min read

For the Cannes Young Lions Ad Contest, Y&R Interactive/Israel/Mizbala entered a video on behalf of Oxfam Great Britain. All it does is drive climate change-conscious users to the Oxfam YouTube page — kind of a cheap prize after sitting through virtually nothing of entertainment value and then clicking — actually clicking! — on a button embedded inside the video.

Fail.

Steve Hall

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Yep, That Would Be a Yardstick.

Steve Hall

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TRENDING AROUND THE WEB

I found out my closest friend of twenty years had a group chat with everyone in our circle except me, and the worst part wasn’t being excluded. It was realizing I’d been performing closeness with someone who had already reclassified me as optional.

Global English Editing

The generation that told their kids to toughen up is now the loneliest generation in the country — and the irony is that the coping skills they passed down are the exact reason nobody knows how to help them

Global English Editing

I’ve never had a social media account and at 73, I don’t want one. I have no idea what former colleagues look like now, where my old friends went, or who’s still alive, and I’ve made peace with that in a way that horrifies everyone under 50

Global English Editing

Psychology says first-generation Americans are among the highest achievers and the most emotionally isolated — because the very drive that got them there was built on a foundation of quiet, unwitnessed loss

Global English Editing

Psychology says people who can sit in complete silence without reaching for their phone have developed a mental skill that most adults have already lost

Global English Editing

My father came home from Vietnam in 1971 and spent the next forty years mowing the lawn at exactly 0700 every Saturday — and I didn’t realize until he died that those rigid routines weren’t about control, they were the only thing holding him together

Global English Editing