Household brand method doesn’t just make lick-worthy, scum-swabbing “salad bowls“; it also uses biodiesel fuel in its spankin’ new delivery truck. (And it wants you to know. Really, really badly.)
I found out about the biodiesel delivery truck in a method email blast sent out to promote Smarty Dish, its new dishwasher detergent. This may just be personal, but I open almost all the emails method sends me.
A few minutes ago, I wondered why that was. I decided it’s because I signed up for its “People Against Dirty” movement two years ago, and while the time in my life for feeling enthusiastic about lavender wood polish is over, I still feel excited when I see that slogan in a subject line, because some irrational part of me is convinced it may be a private message for the movement’s eyes only.
method’s like the in-crowd of habitat fumigation. You’re just flattered to be involved, because deep inside you* know this brand isn’t just about being clean and good; it’s about radiating that inexplicable, effortless cool.
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*And by “you” I mean “me.”
