Well here’s a new one. You know those companies that own, operate or manage shopping malls that always seem to think shoppers actually care about anything other than what stores are in the mall? No? Don’t feel bad. No one does though it seems one is out to change that.
The Taubman Company LLC has launched Yearbook Yourself, a site on which you can upload your picture and see what you would look like through the decades from the 50’s to the 90’s. Wat to see what you look like with an 80’s Farrah Fawcett haircut? Go for it. The Jennifer Anniston hair craze of the 90’s? have at it. Gidget’s bob from the 60’s? Come on. You know you want to. James Dean in the 50’s? Why not?
After you upload your photo, you choose a mall location and are taken to a page on which items from a given decade are mentioned. The item or trend is then tied to current day and the stores within the mall that sell that product are highlighted.
Hey, this own/operate/mange mall promotion think isn’t so bad. Perhaps it’s analogous to sleepy book publisher who, about three years ago, woke up and realized this thing called the internet could offer wondrous promotional opportunities. Colle McVoy created.
