Yawn. Speed Stick Steals the Fake ‘Viral’ From Levi’s, Nike

speed_stick_pool_skate_board.jpg

Remember those fake virals from Nike in which Kobe Bryant jumped over a car and took a jump shot over a pool of snakes? Or all those fake Levi’s videos?

This new work from Young & Rubicam France for Speed Stick Waterproof is just the same. Except more lame.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

A study on gesture found that moving your hands while you talk only lightens your mental load when the movement actually matches your words — waving them around at random doesn’t help

A study on gesture found that moving your hands while you talk only lightens your mental load when the movement actually matches your words — waving them around at random doesn’t help

Global English Editing

7 things that were completely normal in the 70s and would be unthinkable now

7 things that were completely normal in the 70s and would be unthinkable now

Hack Spirit

9 things people who grew up in a big family do without even thinking

9 things people who grew up in a big family do without even thinking

Hack Spirit

8 forgotten pleasures of a house with the television switched off

8 forgotten pleasures of a house with the television switched off

Hack Spirit

9 small things that make someone a genuinely good neighbor

9 small things that make someone a genuinely good neighbor

Hack Spirit

People who do their best work in the early morning aren’t more disciplined — for some, it’s simply the one hour before the day has had a chance to talk them out of anything

People who do their best work in the early morning aren’t more disciplined — for some, it’s simply the one hour before the day has had a chance to talk them out of anything

Global English Editing