Much-anticipated? Seriously? Yes, that is how this new commercial, Arm Wrestling, for the British Columbia Dairy Foundation is being touted. Part of the BCDF’s Must Drink More Milk campaign, the DDB Vancouver-created cinema ad pits one big arm against two smaller…but milk-drinking arms. The outcome is predictable.
Thankfully this is bit one of 14. One hopes at least one of the yet to be seen 13 is actually “much-anticipated.”
