Yawn. Microsoft Does Consumer Generated Content

  • 1 min read
im_a_pc_mom.jpg

In typical ADD (or is it the brilliant acknowledgment of the public’s ever shortening attention span) style, Crispin Porter + Bogusky is out with yet another iteration of Microsoft’s $300 million campaign. This time, perhaps anticipating the fact $300 million might not remain $300 million given current economic conditions, the agency is treating us to…wait for it…CONSUMER-GENERATED CONTENT! Yes, you read that right, bucko! Rather than Jerry and Bill, we’ll be treated to…Mr and Mrs. Nobody With A Video Camera.

The videos, which call for people to say, “I’m a PC” followed by some inanity, have been integrated into television commercials which are currently airing. Check out over 17,000 videos and photos here.

Picture of Steve Hall

Steve Hall

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