Anything. People will do anything to get themselves into the Guinness Book of World Records. And brands will do anything to associate themselves with these people. This time, it’s a guy named David Sheath and a brand named Fiat.
Sheath painted a white Fiat 500 pink with 200 pots of nail polish.
Yawn.
Love that they used the Dunkin’ Donuts typeface though. That’d be a story. If Dunkin’ lawyers got all over Fiat’s ass. Now that would be worth getting excited about.
