In yet another example no new ideas exist in the world of advertising, yet another innocent personal human gesture has been usurped and turned into a a marketing ploy. You’ve seen the marriage proposal billboard before. It’s even been written about here on Adrants but, as several of our readers have pointed out our search feature sucks ass, no previous articles could be found.
So why write about another one? Because this time, it’s not innocent. Oh wait, maybe the other ones weren’t either. We’ll never know since we can’t find what’s been previously written and our memory is for shit, or as a friend recently said “Wait…what? I remember the body shots…but after that…everything gets a little…fuzzy.”
So a dude, John, proposes to Jennifer on a billboard in Kansas City. Nice. Sweet. Whatever. Turns out the board was purchased by Helzberg Diamonds for $5,000 to promote its engagement rings.
Predictably, like lemmings walking over a cliff to their death, Kansas City media went ballistic seeking to interview John and even take donations to help him buy an engagement ring for Jennifer.
Whatever. The campaign, called “That Guy” was created by Barkley to, seemingly, prove even the dweeb who ” washes and fluffs your puppy, Toodles, instead of watching the game with the guys; insists on not one, but two coats of pink polish when he paints your toenails,” is capable of stunt marriage proposals. Oh wait, only a dweeb would do this in the first place right?
And what the hell is a Toodle? Is this something they do only in Kansas City?
Whatev.
