Do we dare? [Ed. Tread lightly here] Should we even bother to comment on yet another commercial which was intended to be humorous but, following a few complaints, was deemed sexist? [Ed. I’m serious!] Do we? [Ed. I’m warning you!]
As carefully as we possibly can…[Ed. You better be!]…a Yaris ad for Toyota Australia has been pulled following complaints. The ad, called Clean Getaways, was part of a competition run by Saatchi & Saatchi.
The Sydney Morning Herald writes, “After a tally of viewer votes pushed the ad into the top ranking, the competition’s Facebook page filled with remarks describing the winning film as juvenile, offensive, and promoting incest.”
There you have it. Draw your own conclusions.
But wait! Sexist to whom? Make sure you check out the girl eyeballing the guy while he explains the “features” of the Yaris. [Ed.That’s it! You’re fired!]
