Yahoo Wants Us to Know it Still Does Email

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Does anyone still use yahoo Mail? It would seem so given the fact, the brand is out with a new campaign touting unlimited storage and its slideshow feature. The first spot zeroes in on a guy who apologizes to his to his girlfriend through some sort of cartoon. We’re not really sure what that’s all about but Valentine’s Day is approaching to we guess it’s all good.

In a second spot, a daughter emails her dad a one line email that turns into a cartoon retrospective of the time they’ve spent together. This one line email, yes…one line, somehow touts Yahoo’s unlimited storage. What does Yahoo Mail store now? Imaginary images and cartoons? That’s some pretty cool shit, people.

Goodby, Silverstein & Partners created and Blacklist produced the campaign.

– Kids party in reverse to promote the American debut of the British MTV series Skins.

Picture of Steve Hall

Steve Hall

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Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

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