Yahoo to Serve Ads in Adobe PDF Documents

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Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up.

Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up.

Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up.

Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up.

What, you’re still reading this? Are you really that surprised? Why wouldn’t Yahoo and Adobe want to capitalize on the millions upon millions of PDFs that make their way around the net sans ads? Why should PDFs be ad-free zones when practically every other space on the planet earth has been plastered with ads from marketers begging you to buy shit your don’t want or need?

In beta, this new ad program lets publishers of PDFs upload them to Yahoo’s ad network where the documents will have pay per click contextual text ads embedded in a panel next to the content and will change over the life of the document. Publishers then distribute the PDFs any way they want. Yahoo and Adobe will share the revenue along with publishers.

So, just when you thought… OK, we’ll stop.

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Steve Hall

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