In advance of its planned September 4 rebrand, Yahoo! will release 30 versions of a new logo over the course of the next month. Called “30 Days of Change,” the brand will release one new logo each day. Of the move, Yahoo! CMO Kathy Savitt said, ” It’s our way of having some fun while honoring the legacy of our present logo.”
On the brand’s Tumblr blog, Savvitt wrote, “We’ve partnered with great artists including Macklemore and Ryan Lewis, John Legend, and Imagine Dragons to take Yahoo! On The Road. And of course, we are excited to come together with tumblr, and by extension, its incredible community of creators.”
Each day beginning today, the brand will share a new logo on the blog, on their Twitter account and on their Facebook page.
Below, you can view a video that teases some of the upcoming designs along with a graphic representing today’s design.
While there are certainly many comments on today’s logo, the brand does not appear to be soliciting commentary, Rather, it’s more of a stunt leading up to the grand reveal on September 4 at 9PM PST. Hey, it’s one way to give rejected ideas a slice of the limelight.
