Perhaps they haven’t seen ATT’s logo. Perhaps they don’t care their new logo conjures a lazy Saturday afternoon at the beach. No, Xerox and Omnicom’ Interbrand, which just unveiled its new logo today, thinks a red beach ball will do just fine conveying its desire to be known as a company that is “engaging and approachable.” Yes, “engaging and approachable” just like small child at the beach who wants you to play beach ball with them.
After 20 years of that big red X, 18 months of research and development has yielded…a beach ball. Yup. When we think of a serious document management company, we think of…a beach ball. Don’t you?
Anyway, life goes on and after a month or two, no one will even care about this let alone remember the original red X logo.
