San Francisco Agency McCann-Erickson worked in tandem with a ton of talent, including director Garth Davis of Anonymous Content and editor Angus Wall of Rock Paper Scissors, to release a playful ad for Xbox entitled “Cops and Robbers” – a monicker as whimsical as the spot itself. A52 is responsible for making complex visual effects and physical logistics look like a carefree leap off a building.
It’s a fun watch and the clapping beat will probably be stuck in our heads all day. We much prefer it to the esoteric stuff PS3’s putting out. – Contributed by Angela Natividad
