Perhaps, in reaction to a luxury jet company using the famed WW II flag image, said it best, writing, “Freedom Honor Integrity. The Freedom to use one of the most revered (and rights-free!) photos in history to sell, yes, trips on a luxury jet. The Honor to use six WWII soldiers–three of whom were later killed in the battle of Iwo Jima–to hoist your sales. The Integrity to…oh fuck it. I am not a patriotic man. I do not “love” my country. I love my parents and my girlfriend. And American icon exploitation is nothing new. But this is just…retarded tastelessness!”
The ad appeared in the Jason Binn-published Hamptons magazine. A reader voiced a complaint to the luxury jet company which elicited a defensive response you can read here. It seems just about anything can be explained away now.