WSJ Bashes Free Business Sites in New Campaign
The campaign, whose budget was not disclosed, debuted this week on television stations like ESPN, Fox News and CNBC. Print versions of the ads appear in the print Journal in an effort to convince print subscribers to add online access. These half-page house ads show a stack of “Biz-o-Rama” newspapers above text like: “You wouldn’t read this instead of The Wall Street Journal. So why do it online?”
A nice microsite accompanies this campaign as well.
