Do you open every email from every campaign you signed up to? Or are there some you just completely ignore? According to the numbers, with a mere 15-25% average open rate, this means a whopping 75-85% are completely ignored by the email recipient. So, for marketers who are using email marketing campaigns the big question is how do you design and create an email marketing campaign that people always open? Below are some easy tips and tricks to bear in mind for your next email marketing campaign.
Be consistent with frequency.
‘It gets really confusing for your recipients if you are sending your email marketing randomly’ says Larry Gonzales, a tech journalist at Dissertation writing service. Try send your campaigns or newsletter on the same day, at roughly the same time, so that your readers always know when to tune in.
A good email frequency best practice is twice a month, however, it might not be exactly the best practice for your company, so the big takeaway is do what is best for you and your company and what you can consistently commit to. Once you have decided, share this upfront with your email list.
Express yourself
Impersonal email marketing campaigns come across as boring and will be ignored in your inbox. They need to offer something of value to your subscriber and the best way of doing this is by not being afraid to express yourself. Showing a little emotion is always a good thing.
Timing is everything.
If you haven’t taken a real, long, close look at your email subscriber list and figured out when your email campaigns are opened and read the most, now would be an excellent time to do so. Writing and scheduling your email campaigns to coincide with when your subscribers are most likely to read them is good business and makes sense. According to research conducted in 2019, the best days to send email newsletters are Wednesday-Friday and the best times to send emails are normal business hours, so 9am -5pm.
Scheduling emails to send at the appropriate time is an easy way to make sure your emails get sent at the right times. You get to cross something off your to-do-list, the email gets sent at the right time, and you help manage other people’s expectations about when you will be responding. It saves time and energy and is useful in business as well as personal emails.
Choose a clear subject line and a familiar ‘from’ name.
These two things are extremely important. ‘People read the subject lines and if yours is unclear or too long, your email will not be opened’ explains Helen Anderson, a business writer at Best essay writing service. A subject line that is short and to the point of what is going to be covered in the email is best.
A familiar ‘from’ line is also equally important. You want to match the user’s expectations when choosing your ‘from’ name. If they subscribed to an emailing marketing campaign for your company, then they will expect the from name to be pertaining to your company name.
Welcome emails are essential.
The most active a subscriber to your email campaign is, according to research, the first 48 hours after they sign up to the campaign. A welcome email, packed with good value is essential for open rates and keeping them engaged. Research goes on to suggest that a welcome email improves your open rates later on down the line as well. A whopping 86% life to unique open rates.
Not only do you want to send a welcome email, but you want to make the content of high value, such as adding a new member discount code or a great piece of content.
Choose quality, reader focused content.
Your email marketing campaigns represent your brand and your business. They need to reflect your brand, but they also need to provide good, high value, high quality content to your subscribers, or they will not open your marketing emails at all.
If you want your next email marketing campaign to be successful, these are some great tips to follow. Using these tricks will ensure a successful marketing campaign.
This guest post was written by Madeline Miller, a business writer at Grade On Fire. She has more than 7 years of experience in Security and Business analysis, as well as a background in data analysis.
