Wrigley Starts Solstice Sweepstakes, Makes Good on Digg

  • 1 min read
wrigley_bigepac.jpg

In its ongoing effort to deluge us with distractions, Wrigley’s Candystand pulls yet another promotion out of its candy … self.

After a brief registration process you, yes you, can take part in a sweepstakes for a Pontiac Solstice. The Wrigley/GM contest is heavily branded with information on the Big E Pack, which contains an inordinate illogical amount of Eclipse gum (over 60 pieces!!!). Its unique packaging and the way it’s hocked on the short sweepstakes introduction (“Keep one on the counter … in a desk…”) brings baby wipes to mind.

While we’re here we might as well tell you about Candystand’s sequel to Flash Element TD, lamely titled Flash Circle TD.

David Scott of the original Flash Element assisted in creating the Wrigley-fied remix. It’s doing nicely on Digg, whose community doesn’t seem to mind that the game is swathed in LifeSavers ads. It did spark an interesting conversation on idea-ripping though.

Who’d have guessed candy would mesh well with cars or even consoles, for that matter. What is the point of candy anyway?

Picture of Steve Hall

Steve Hall

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