Wrangler Gets Weird (Again) With New Interactive Work

Steve Hall

Mar. 01, 2011
1 min read

Stink Digital is out with new work from Wrangler and the brand’s Bluebell and Wrangler spring/summer 2011 collections. The company created two “interactive experiences.”

The first is a puzzle which features film moving both forwards and backwards, separated by a user controlled splitscreen. Shot in Palm Springs’ Ace Hotel, it features model Tony Ward in the role of a man haunted by visions of his own ghost as he moves through the hotel. The effect is bolstered by a non-linear soundtrack which develops as the journey progresses, and a hazy ghosting effect, done interactively, which appears whenever the user opens up the split screen.

The second effort, for Wrangler’s “Worn Across America”, is more straightforward with a collection of film set pieces the user can ‘scrub’ back and forth to distress the appearance of the films themselves….just like Wrangler jeans are distressed. The work is accompanied by a southern rock soundtrack from Hear No Evil.

Steve Hall

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