OgilvyOne and Mindshare Worldwide have merged under parent WPP’s umbrella and will now be called mOne Worldwide.
“mOne Worldwide enables us to provide our clients with the same high-level new media thinking and execution they have come to expect, but with the resources of a much larger organization operating on a global scale,” said CEO Nasreen Madhany. “With its well-established leadership in all markets around the world, we are looking to mOne to dominate and lead the industry in both innovation and results.”
You go, mOne. [via MediaPost]
