The music in Palm Pre’s “Flow” feels Stephen Spielberg epic, but the concept of the ad itself is a little weird.
In “Flow,” a woman saunters into an empty field, settles on a giant rock and starts futzing with her Palm Pre phone. At the same time, an entire army of orange-clad martial arts-inspired dancers appear around her, illustrating her big internal soliloquy with their unified movements.
The ad is supposed to illustrate how the Palm Pre introduces harmony into a life composed of many personal connections — which is also a nice way of suggesting that the Pre itself will work as intuitively as, if not more so than, the iPhone.
We kinda dug the first Palm Pre ad more, but only because we’re Twitter groupies. (Oh yeah, there was also that whole ‘topic relevance’ thing.) Still though, “Flow” seems like it would look really nice on a big-ass TV.
Work by Modernista.
