Would You Want Your Tequila Created by a Hottie in a Lab Coat?

zarco_tequila_tristallation.jpg

Hmm. This is a tough one. When we envision the creation of a quality tequila, we don’t like imagine it being made in a sterile, unfeeling environment such as a laboratory. But what if that same sterile, unfeeling laboratory process was conducted by a hot-looking woman in a white lab coat who intoned the wonders of “tristallation?”

The campaign was created by Dead As We Know It. Thoughts?

YouTube video

YouTube video

YouTube video

Picture of Steve Hall

Steve Hall

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