Worthless Zimbabwean Currency Used in Outdoor Campaign

  • 1 min read
the_zimbabwean_newspaper.jpg

To call attention to thew deplorable situation in Zimbabwe, TBWAHUNTLASCARIS collected trillions of dollars worth of worthless Zimbabwe currency to create billboards, flyers and wallpaper. The purpose of the campaign is to support the Zimbabwean Newspaper which has been slapped by the Mugabe regime with a 55% luxury duty tax making the paper unaffordable to most citizens.

The campaign is running in England and South Africa where it is hoped people will buy the newspaper to support its ongoing coverage of the country’s plight.

Picture of Steve Hall

Steve Hall

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