Wonderbra 3D Billboard Causes Road Safety Concern

wonderbra_full_effect_3d_billboard.png

Now this is funny. That Wonderbra 3D billboard has the UK’s Institute of Advance Motorist up in arms and complaining the board could cause problems on the roads because, well, people like to stare at boobs. And if they’re staring at boobs, their eyes aren’t on the road. So, we guess the organization has a point.

There is precedent here. Sixteen years ago, a billboard featuring Eva Herzigova looking down at her cleavage above the caption, “Hello Boys,” caused quite a few accidents.

The organization’s concern with the billboard isn’t entirely with boobs, per se. IAM Spokesman Vine Yearly (now that’s a name) says the board’s blurry image, when viewed without 3D glasses, may cause motorists to spend too much time trying to interpret the image.

Let the accidents commence.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

People who do their best work in the early morning aren’t more disciplined — for some, it’s simply the one hour before the day has had a chance to talk them out of anything

People who do their best work in the early morning aren’t more disciplined — for some, it’s simply the one hour before the day has had a chance to talk them out of anything

Global English Editing

8 things thoughtful hosts do that guests never notice but always feel

8 things thoughtful hosts do that guests never notice but always feel

Hack Spirit

9 subtle mistakes well-meaning grandparents make without realizing it

9 subtle mistakes well-meaning grandparents make without realizing it

Hack Spirit

Studies on helicopter parenting link the behavior to parents’ own fear of danger and discomfort with separation, complicating the popular idea that constant helping is simply an extension of love

Studies on helicopter parenting link the behavior to parents’ own fear of danger and discomfort with separation, complicating the popular idea that constant helping is simply an extension of love

Global English Editing

A vocabulary that keeps quietly expanding well past someone’s twenties isn’t just a love of words — it’s the one measure of intelligence psychologists have trusted for a century because it tracks so closely with how a person actually thinks

A vocabulary that keeps quietly expanding well past someone’s twenties isn’t just a love of words — it’s the one measure of intelligence psychologists have trusted for a century because it tracks so closely with how a person actually thinks

Global English Editing

An Adobe survey found 69% of workers say emoji use makes a coworker seem more likable — and the reason has more to do with replacing missing body language than making a message friendlier

An Adobe survey found 69% of workers say emoji use makes a coworker seem more likable — and the reason has more to do with replacing missing body language than making a message friendlier

Global English Editing