WOMMA Measurement Conference to Follow AD:TECH Chicago

  • 1 min read

For those traveling to Chicago to attend AD:TECH Chicago July 11 and 12, the Word of Mouth Marketing Association has conveniently scheduled its “Measuring Word of Mouth” conference on July 13. The conference will address issues such as tracking and measuring word of mouth, establishing ROI, determining the best strategies, optimizing efforts for viral distribution and how word of mouth can find a home in any media plan. Full conference information and schedule is available here.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

7 habits that separate quick decision-makers from chronic overthinkers

7 habits that separate quick decision-makers from chronic overthinkers

Hack Spirit
Since 2000, Northwestern Medicine has tracked 290 volunteers over age 80 using a 15-word memory test, and after 25 years the ones who still score like adults in their fifties and sixties turn out to share one habit above the rest: close, frequent contact with other people.

Since 2000, Northwestern Medicine has tracked 290 volunteers over age 80 using a 15-word memory test, and after 25 years the ones who still score like adults in their fifties and sixties turn out to share one habit above the rest: close, frequent contact with other people.

Global English Editing
8 small rituals that make time alone feel restorative instead of empty

8 small rituals that make time alone feel restorative instead of empty

Hack Spirit
7 things people with genuinely warm in-law relationships tend not to do, even during conflict

7 things people with genuinely warm in-law relationships tend not to do, even during conflict

Hack Spirit
The habit of stacking your own plates and wiping up your own mess before leaving a restaurant table costs nothing and asks nothing of anyone else, which is probably why it stands out so clearly to the people whose job is cleaning up after everyone who doesn’t.

The habit of stacking your own plates and wiping up your own mess before leaving a restaurant table costs nothing and asks nothing of anyone else, which is probably why it stands out so clearly to the people whose job is cleaning up after everyone who doesn’t.

Global English Editing
7 questions people quietly stop asking themselves once they stop feeling behind in life

7 questions people quietly stop asking themselves once they stop feeling behind in life

Hack Spirit
Load more