Rob from Wakefield Creative sent us this ad he helped Man+Hatchet create for UK-based clothing retailer Warehouse Fashion. The ad begins quite drearily with women clothed in winter garb under grey skies. Then the sun come out and something special happens.
The drab, dull winter clothing literally explodes off the women’s bodies and…no, they don’t end up racing through the streets in tiny thongs with their boobs bouncing up and down in cleavage-revealing bras. No. Not even close. The drab, dull winter clothing gives way to light, bright, airy summer fashions. Which,. when you think about it, is the exact feeling most people experience when the first warm day arrives in Spring. Well done.
