Apparently, Nike’s celebration of female body parts such as big butts, thunder thighs and tomboy knees has pleased the Women’s Image Network so much they’ve named the brand 2006 Advertiser of the year. WIN Founder Phyllis Stuart praised Nike, saying, “Nike advertising makes women feel good about being female. Since The WIN Awards celebrate film, television and advertising that dispels female media stereotypes, Nike is an ideal honoree. Their advertising has always encouraged women to participate in sports, which significantly improves women’s self-esteem and enhances their chances of success in all areas. When women see a NIKE ad we feel more capable”.
One or more Nike athletes will be on hand to present The 2006 Advertiser of The Year award to Nike’s Associate Director of U.S. Advertising, Saga Shossne. The WIN Awards ceremony will be held on Wednesday, October 25, 2006 from 7 P.M. to 11 P.M. in Los Angeles.
