Don’t we marketers just love a new toy? Well the new toy du jour is Vine and seemingly every marketer has jumped on board to try it out. Remember when marketers were all over Pinterest? Wait, what? You don’t remember Pinterest? Don’t worry, it doesn’t matter. All that matters now is Vine. Vine, Vine, Vine!
Most movie trailers are just quick cuts of the good stuff making a really shitty movie look great in two minutes. Well in this day and age of short attention spans and, well, Vine, who needs two minutes when six seconds will do?
That’s what Wolverine 3D director James Mangold must have been thinking when he released a six second Vine to promote the upcoming film starring Hugh Jackman. In the Vine, we get super quick cuts of Jackman screaming, fighting, killing, kissing, flying and just generally looking ripped in a shirtless kind of way.
Gotta love how Mangold dubbed the Twitter teaser a “tweaser.”
The tweaser. vine.co/v/bDExaiMjJ1F
— James Mangold (@mang0ld) March 25, 2013
