Not exactly a creative strategy that is likely to get Wodka Vodka in the good graces of some folks but, hey, at least it appropriately positions the brand. The headline of a recent ad reads, “Escort Quality. Hooker Pricing.” It was pitched to us in an email which read, “In short, it’s high quality like an escort, low cost like a prostitute… but drunk college girls are free!”
Apparently they are free to say this sort of thing because the email also informed Wodka Vodka “has been ranked above or equal to the likes of $30+ Ciroc or $50 Belvedere by spirits authorities such as the Beverage Tasting Institute and The Tasting Panel.”
So yea. Get your cheap on with some Wodka Vodka tonight.
