Without Proper Eyesight, Grave Errors Will be Made

Steve Hall

Nov. 01, 2010
1 min read

Toronto-based Red Urban has come up with a simple but ingenious method for highlighting the importance of having your eyes checked. In four short videos, we witness the familiar situation in which the eye doctor asks, “Which is better? This one? Or this one?” All while he switches back and forth between two differing lenses which offer two very different scenarios.

Each clearly illustrates the importance of having proper vision. Because if you don’t, some grave errors could be made. See all four commercial below.

Steve Hall

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I stopped biting my tongue at family dinners three years ago — and the silence that followed taught me that some people only loved the version of me that never disagreed with them

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I’m 37 and I’ve already learned the hard way that nobody is coming to save you, nobody is keeping score, and the life you’re waiting for permission to start is the one that’s already passing you by while you stand at the door deciding whether you’re ready

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I’m 73 and I made the mistake of telling my daughter I was lonely and she immediately started researching senior centers and activity groups and volunteer opportunities — and what I wanted to say was I don’t need a schedule, I need someone to sit with me on a Tuesday and not try to fix the fact that I’m sad

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I’m 73 and I eat dinner alone every night at a table set for one – and the first time I stopped apologising for it and actually enjoyed the silence, I understood something about solitude that most people spend their whole lives getting wrong

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I spent many years thinking my father was emotionally distant because he never raised his voice or showed panic — and then when I got older myself I realized his calmness wasn’t detachment, it was the hardest-won skill he ever mastered

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Without Proper Eyesight, Grave Errors Will be Made

Steve Hall

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TRENDING AROUND THE WEB

I retired expecting peace and got restlessness instead – until the morning I stopped trying to replace work with something equally important and just let myself sit on my porch and watch the street like it was the most interesting thing in the world, because that Tuesday morning, it was

Global English Editing

I stopped biting my tongue at family dinners three years ago — and the silence that followed taught me that some people only loved the version of me that never disagreed with them

Global English Editing

I’m 37 and I’ve already learned the hard way that nobody is coming to save you, nobody is keeping score, and the life you’re waiting for permission to start is the one that’s already passing you by while you stand at the door deciding whether you’re ready

Global English Editing

Global English Editing

I’m 73 and I eat dinner alone every night at a table set for one – and the first time I stopped apologising for it and actually enjoyed the silence, I understood something about solitude that most people spend their whole lives getting wrong

Global English Editing

I spent many years thinking my father was emotionally distant because he never raised his voice or showed panic — and then when I got older myself I realized his calmness wasn’t detachment, it was the hardest-won skill he ever mastered

Global English Editing