Without admitting the ingredients formaldehyde and 1,4-dioxane, present in 100 of its baby products, Johnson’s Baby, which earlier this year began introducing reformulated products, is out with a delightfully fuzzy, feel good campaign touting the removal of those ingredients.
In essence, the brand caved to consumer pressure and reacted “solely to ease moms peace of mind” so says the press release.
Created by Light of Day Productions, a new two-minute video has Johnson & Johnson parents and their kids making 1,000 origami cranes filled with promises which are then hung from the ceiling.
While the ad acknowledges the fact ingredients were removed, it doesn’t really tell us that other chemicals replaced those that were removed. We’re no scientist and we’re not saying these new chemicals are bad…we’re just saying.
