Skiing? Skating? Bobsledding? Basketball? Snowboarding? The Winter Olympics? Boring, right? Not if you’re Cheil Worldwide and you’re creating a campaign for Samsung Electronics. Nope. When you’re an ad agency, you don’t have to live within the confines of Olympic Rule.
Nope. You can create sports like Snowboard Basketball and Beat Box Ice Skating. Snowboard Basketbal we can see. Beat Box Ice Skating not so much.
