California and the Gold Rush. They go hand in hand like a “social media guru” and an unsuspecting brand manager. Leveraging this intimate relationship, David&Goliath are your with new, gold rush-themed work for the California Lottery. Along with OOH and digital, a new TV commercial, Old Prospector, promotes the Lottery’s Hot Streak Scratchers. in the ad we see a prospector riverside finding increasing bigger and more amazing pieces of gold.
Hmm. If only it were this easy.
