In a move which attempts to place the brand apart from and above the Apple vs. Samsung battle, Windows Phone is out with a CP+B-created ad that paints Apple and Samsung users as bickering idiots.
In the midst of a wedding, a man with an “enormous phone” blocks the view of an iPhone user. A middle aged woman instructs Siri to search for “one trick pony” and a Samsung user responds, “Aren’t you a little young to have an iPhone?”
All hell then breaks lose with the two camps entering into a full-on, across-the-aisle brawl of epic proportion all while a very calm waiter and waitress — who are using Windows Phone-enabled Nokia Lumia 920s, ‘natch — look on. The waiter asks the waitress, “You think if they knew about Nokia Lumia they’d stop fighting all the time?” to which the waitress responds, “I don’t know. I think they kind of like fighting.”
It’s an interesting approach though, truth be told, the one brand rising above the fray really is Apple which just goes along informing their public how great their iPhone is without acknowledging the competition.
