Employing a unique strategy to pimp its vodka client, Ultimat, Amalgamated hired window washers, spruced them up a bit and sent them up and down the sides of high rises in New York and Chicago with placards urging workers to take a break, work less and join the brand atop the roof for a vodka-fueled party.
Ingenious if you ask us. And quite successful. In just four short days, the video, which as we all know is the meat of the campaign (not the actual stunt), already has over one million views.
