Winding Road Car Commercial Gets ‘Winterized’

  • 1 min read
anyrd02m.jpg

The camera zooms in. It zooms out. It pans across. It love’s it’s subject. It adoringly tries to make…oh screw it…it’s just another winding road car commercial. That’s probably what visual effects company A52 thought when LA agency Team One asked them to “winterize” a previously shot commercial for the 2006 Lexus IS. Explaining the strategy, Team One Executive Producer Jack Epsteen said, “We have a long history of relying on A52 for complex visual feats and in this case, we felt that tapping into the company’s artistic expertise to add snow effects to this spot would be an interesting way to back-up the ‘Why live in one dimension’ tagline.'” See the work here and wallow in a full regalia of HD resolution, digital-matte, CGI, camera tracking data, geek-speak.

While digital manipulation is nothing new, we’d say A52 did an excellent job making winter look like winter. We wonder how much better it might have looked if the original work was a bit more inventive than “another winding road car commercial.” Although, with almost every car commercial following this exact approach, there’s got to be some very convincing research out there indicating this is the approach to take. Anyone care to share?

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

Psychology says people who are secretly unhappy don’t complain or withdraw — they become hyper-competent at managing everyone else’s comfort while their own inner life quietly empties out

Psychology says people who are secretly unhappy don’t complain or withdraw — they become hyper-competent at managing everyone else’s comfort while their own inner life quietly empties out

Global English Editing
I’m 73 and Christmas stopped meaning what it used to the year I realized I was the only person at the table who remembered the people whose chairs we’d removed — my parents, my sister, my husband’s brother — and everyone else was celebrating a family they thought was complete while I was sitting inside a version that was already half gone

I’m 73 and Christmas stopped meaning what it used to the year I realized I was the only person at the table who remembered the people whose chairs we’d removed — my parents, my sister, my husband’s brother — and everyone else was celebrating a family they thought was complete while I was sitting inside a version that was already half gone

Global English Editing
My father worked for the same factory for 41 years and when it closed they gave him a clock — and he put it on the mantelpiece and it ticked for the rest of his life like a metronome counting the hours of a man who gave everything to a building that gave him back a device for measuring how much time he had left, and I’ve never been able to look at a retirement gift without hearing that specific cruelty

My father worked for the same factory for 41 years and when it closed they gave him a clock — and he put it on the mantelpiece and it ticked for the rest of his life like a metronome counting the hours of a man who gave everything to a building that gave him back a device for measuring how much time he had left, and I’ve never been able to look at a retirement gift without hearing that specific cruelty

Global English Editing
Nobody talks about why the people who seem the most emotionally available are often the most quietly exhausted — and what it costs them

Nobody talks about why the people who seem the most emotionally available are often the most quietly exhausted — and what it costs them

Global English Editing
I’m 63 and I woke up last Thursday and realized I couldn’t name a single thing I was looking forward to – not because nothing good was happening but because I’d trained myself to find meaning in being needed and nobody needs me anymore

I’m 63 and I woke up last Thursday and realized I couldn’t name a single thing I was looking forward to – not because nothing good was happening but because I’d trained myself to find meaning in being needed and nobody needs me anymore

Global English Editing
8 things boomers do in restaurants that their adult children have been quietly apologizing to servers about for years (and they don’t even realize it)

8 things boomers do in restaurants that their adult children have been quietly apologizing to servers about for years (and they don’t even realize it)

Global English Editing
Load more