AgencySpy already had their competition to give away five copies of Leo Burnett’s new book, HumanKind, written by agency Chairman and CEO Tom Bernardin and Creative Director Mark Tutssel. The book, which we haven’t completely read yet, is “not about advertising or brand propositions or selling products, but a story of people, purpose and changing behavior. It’s a look at marketing that serves true human needs and not the other way around.”
A lofty goal, indeed. Highlighting some of the agency’s best work, the book focuses on the agency’s four principles of people, purpose, participation and populism, the book is one we know we’ll be a fan of. It’s got lots of pictures and not a lot of words. It’s a picture book or sorts for those of us that just want to wallow in the world of advertising without being subjected to pointless pontification.
Of course, the book is not devoid of the usual lofty fist-pumping any good agency simply must utter lest it be cast aside as a production-focused chop shop. And, because of that, we have a sneaking feeling that after we finish reading what few words this book does contain, we’re going to need to engage in a giant group hug with all the Adrants interns to show our appreciation for their undying dedication to HumanKind.
So, you want a copy? The first five people who tell us in comments the name of the movie that was promoted with a series of YouTube videos featuring a cheerleader will receive a copy.
