Win Leo Burnett’s New Book, HumanKind

humankind_leo_burnett.jpg

AgencySpy already had their competition to give away five copies of Leo Burnett’s new book, HumanKind, written by agency Chairman and CEO Tom Bernardin and Creative Director Mark Tutssel. The book, which we haven’t completely read yet, is “not about advertising or brand propositions or selling products, but a story of people, purpose and changing behavior. It’s a look at marketing that serves true human needs and not the other way around.”

A lofty goal, indeed. Highlighting some of the agency’s best work, the book focuses on the agency’s four principles of people, purpose, participation and populism, the book is one we know we’ll be a fan of. It’s got lots of pictures and not a lot of words. It’s a picture book or sorts for those of us that just want to wallow in the world of advertising without being subjected to pointless pontification.

Of course, the book is not devoid of the usual lofty fist-pumping any good agency simply must utter lest it be cast aside as a production-focused chop shop. And, because of that, we have a sneaking feeling that after we finish reading what few words this book does contain, we’re going to need to engage in a giant group hug with all the Adrants interns to show our appreciation for their undying dedication to HumanKind.

So, you want a copy? The first five people who tell us in comments the name of the movie that was promoted with a series of YouTube videos featuring a cheerleader will receive a copy.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

8 signs someone isn’t actually a nice person, even if everyone seems to like them

8 signs someone isn’t actually a nice person, even if everyone seems to like them

Global English Editing

7 behaviors that make adult children feel disconnected from their parents, says psychology

7 behaviors that make adult children feel disconnected from their parents, says psychology

Global English Editing

People who become more dependent on others as they get older usually display these 8 habits (without realizing it)

People who become more dependent on others as they get older usually display these 8 habits (without realizing it)

Global English Editing

If you heard these 10 phrases as a child, you were raised by people who hadn’t fully grown up themselves

If you heard these 10 phrases as a child, you were raised by people who hadn’t fully grown up themselves

Global English Editing

7 things almost every woman learns the hard way, backed by psychology

7 things almost every woman learns the hard way, backed by psychology

Global English Editing

10 phrases only self-centered people use (that reveal their true colors)

10 phrases only self-centered people use (that reveal their true colors)

Global English Editing