Former Star Trek Captain, William Shatner, will appear in a campaign for Kellogg All-Bran urging Canadians to increase their daily fiber intake.
The campaign is centered around a humorous TV campaign, done by Leo Burnett in Toronto and will also feature Donald Pilon, a well-known actor in Quebec. The company said this is the first time Kellogg Canada has worked with a Hollywood star.
“We know that most Canadians don’t get enough fiber in their diets and we also know that dietary fiber helps reduce the risk of certain cancers,” said Christine Lowry, vp-nutrition and corporate affairs, Kellogg Canada, said. “By teaming up with a well-known celebrity like William Shatner, we hope to increase awareness and motivate people to add more fiber to their diets.”
The campaign begins August 4 and will be supported by Internet and POP efforts.
