will.i.am, a Perfect Marriage of Brand, Entertainment, Technology

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Anticipation mounted as the schedule moved to the last session before the lunch break on the second day of the Conversational Marketing Summit held in New York during Internet Week. With the guest speaker stuck in traffic on Broadway and 46th St, moderator John Battelle skillfully switched gears to a figurative tap dance of music video footage. Not a moment too soon, will.i.am, in New York for a benefit concert in Central Park, made his way to the CM conference stage at the Hudson Theater.

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Steve Hall

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