With help from 72andSunny, the CW Network is using suggestive shots of teens — flanked by the phrase “OMFG” — to promote the April 21 return of Gossip Girl.
Despite crappy ratings, Advertising Age calls Gossip Girl the CW’s flagship program. So busting out with the SEX SELLS! is probably a good indication that the CW desperately needs to court new viewers, not just the scattered flock of old ones.
Wow. Teens have sex on TV. And here I was thinking Dawson’s Creek was really about a body of water.
The “OMFG” thing reminded me of “It goes there,” the tagline for Degrassi: The Next Generation, a show about Canadian high schoolers that ran the gamut from slutty students to high school shootings. Man, that show was intense. Gossip Girl’s “OMFG” is really just lame shorthand for “It goes there,” not that that slogan wasn’t lame in its own right.
(Actually, I kinda enjoyed saying it. Degrassi’s made me do the whiplash thing more than once. It really did go there.)
