This infectious Wii Music ad depicts people in shelves, sorta like notes in sheet music, playing individual melodies with a Wiimote. As the spot progresses, they all tap into the original Super Mario Bros. theme song.
Very cool. It reminds me a bit of those iPod ads that featured silhouettes of people jamming out to whatever they were listening to.
Like iPod, Wii’s become a lifestyle brand, except it’s less self-conscious and more democratic. Everybody plays, even grandma.
