Independent Wieden & Kennedy has launched a school, called 12, for aspiring advertising professionals. It’s a 13 month program in which student will do real work for real clients. While any good school should cost good money, and this one does at $13,000 a year, it seems strange that an ad agency would make someone pay to work on their clients. While clients worked on by 12 students will be charged a reduced rate, Wieden will still pull in that fee as well as the $13,000 per year for each student in the program. Sounds like Wieden is getting a good deal here. OK, I’ll admit there’s something in it for the students as well.
