Why Chain Yourself to a Rock When There’s Earth-Friendly Rouge?

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biocornerbeautiful.jpg

It’s an unfortunate stereotype that eco crusaders look more like the wildlife they seek to protect than they do their fellow man. And it’s apparently not unique to the States: riffing off this cruel assumption, Air/Brussels developed the ad at left for cosmetic firm Biocorner.

The side of the ad marked “Avant” (Before) depicts your standard tree-hugger: stringy hair, sordid complexion and whale-watcher clothes. On the side marked “Apres” (After), the same woman is transformed into a black-clad vixen with Pantene locks and Scarlett O’Hara eyebrows.

Tagline: “No Need to be Ugly to Save the Planet.” I don’t know — she’s gonna be pretty cold on that whale boat unless she puts her layers back on.

Picture of Steve Hall

Steve Hall

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