Crispin’s global conquest project for Burger King, where it scours the world in pursuit of “Whopper Virgins,” is in full swing. Idle TV-trawling exposed us to taste test teasers in both Thai and Transylvanian villages.
First World folk far and wide are invited to gawk and take notes: will backwater townsfolk that never had a burger — indeed, that “don’t even HAVE A WORD for ‘burger’!” — prefer the Whopper to the Big Mac?
The results are anybody’s guess (is complete apathy an option?), but if I were Count Dracula I’d be pretty pissed about fat-ass America bringing its domestic meat-patty disputes onto my turf.
Provided it doesn’t spark a Twitter-organized riot of global proportions and can recover from Whopper Virgin’s mixed reviews, Crispin may be looking at a little award love. Last year’s documentary-style Whopper Freakout — which set the stage nicely for this effort — won accolades at both the Clios and One Show.
On the other hand, it was also less distasteful.
Thailand:
Romania:
