Supposedly whole grain are the “world’s least exciting edible.” AMV BBDO and production company Outsider decided to change that with this commercial for Walkers Sunbites snacks which gives the lowly whole grain a dash of excitement. It’s nothing to send Clio but at least it doesn’t bore us to death with endless shots of whole grains being poured from a burlap sack onto a grain elevator or into some cereal box.
