We often receive platitude-filled press releases which prattle on endlessly about the finer points of a particular piece of work’s genesis or creativity. But this one from Velocity Films which recently shot an Ogilvy Cape Town-created ad for VW really lays it on thick.
According to the release, this work, “combines meditative beauty with a sensitivity to the lead character’s vulnerability to create the backdrop for her tale of bravery and self-exploration. With his trademark elegance, Erik (director Erik Van Wyk) handles this love story with great restraint. Each scene – from the lingering decision at the start, to the hypnotic connection between deer and driver and ultimate reunification of lovers – a moment of magic. The result is a visual poem that expresses the warmth at the heart of VW technology.”
To be fair, the spot is quite good. If, of course, your the type that cheers for seemingly rich, successful city girl going for beach-bound surfer dude type. And if, of course, you believe the kind of car you drive to a love-struck rendezvous actually plays any significant role whatsoever.
