We love the tagline of this new David&Goliath-created Kia commercial, “No one ever dreamt of driving a mid-sized sedan. Until now.” This tagline follows the mystical adventure of a boy whose bed turns into a moving vehicle that takes him on a magical tour into the night towards a very dreamy looking San Francisco.
As he crosses the Golden Gate, he’s accompanied by a white horse, a couple of knights and a very Hogwarts Express looking train…filed with animals and a very cute looking little girl.
The boy and his bed then zoom through a tunnel and reappear as Kia Optima and grown man.
Hey, it’s just a car commercial but it’s far more engaging than most of the other automotive crap out there today. Thanks, David&Goliath…who had wondrous production assistance from Beacon Street Studios and director Lance Accord.
