Who Cares What Happens When This Yellow M&M Twerks

Steve Hall

Jan. 23, 2014
1 min read

I’m not really sure I care what happens to Yellow M&M after watching this lame teaser for the brand’s Super Bowl ad. I mean he gets shot with a sleep dart? Who cares? Is it like he’s going to sleep through the brand’s Super Bowl commercial? Because that certainly wouldn’t be a surprise. Most brands are asleep at the wheel anyway when they serve up their Super Bowl crap.

After over 12 years “live blogging” and “live tweeting” and engaging in every other conceivable manner of Super Bowl ad obsession, it’d be nice to just hang back and actually watch the game. By the way, who’s playing anyway?

Ah fuck it. I can’t help it. I’ll probably be live blogging the game just like every other ad critic out there. After all, what else am I going to do? Get drunk and hurl Bob Garfield-isms at the screen after each ad airs?

You know what I’d love though? One year, we should gather together Bob Garfield, Tim Nudd, Barbara Lippert, Stuart Elliott, Lewis Lazare, Aaron Taube, David Griner, Angela Natividad and me all in one room for an epic Super Bowl advertising gab-fest. Now that would be an event worth live tweeting.

Steve Hall

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Who Cares What Happens When This Yellow M&M Twerks

Steve Hall

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Psychology says that the person who remembers every small detail about you, your coffee order, your dog’s name, your mother’s surgery date, isn’t just thoughtful. They grew up in an environment where noticing details was a survival skill, and tenderness became the least painful use for it

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I’m 66 and I spent two decades working myself to the bone so my family would never go without. The hardest thing to admit was that I used work as a place to hide from the family I was supposedly doing it all for

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I’m 65 and I’ve watched three marriages in my friend group fall apart in retirement — and the pattern isn’t infidelity or money, it’s that these men spent forty years being providers and never learned how to actually be present with another human being

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I’m 44 and I just realized that the reason I call my mother every Sunday isn’t love — it’s that when I was nine she once said “you’re the only one who checks on me” and I’ve been carrying that assignment for thirty-five years without ever asking to be relieved

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